Creativity

A Child Writes to Santa in This Weepie Vodafone Ireland Spot -- So What Did She Ask for?

Clue: It's Not a Phone

By Alexandra Jardine. Published on Nov 16, 2015

Editor's Pick

Vodafone Ireland's holiday spot might well bring a tear to your eye -- and it's nothing to do with a phone.

It shows a little girl writing a letter to Santa and getting ready for Christmas. We don't see what she's asked Santa for, but on Christmas morning she looks disappointed, as everyone around her is excitedly opening presents -- there's clearly something on her mind. Finally (just after her mother receives a text), a car pulls up and the surprise is revealed -- keep watching for the prettty emotive ending. But it's enough to say the ad is all about people being together in person -- not at the end of a phone -- which is a fairly brave message for a mobile firm.

The spot was created by Grey London and directed by Thirty Two at Pulse Films

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Credits

Date
Nov 16, 2015
Agency:
Grey London
Client:
Vodafone
Creative Director:
Simon Brotherson
Creative:
Theo Bayani
Creative:
Miguel Gonzalez
Creative:
Sam Haynes
Creative:
John Gibson
Account Team:
Katharine Easteal
Account Team:
Geraldine Gaillemin
Account Team:
Fay Taylor
Agency Producer:
Amy Cracknell
Creative Producer:
Claudia Cassoti
Creative Planner:
Aisling Ryan
Creative Planner:
Natasha Sales
Media Agency:
MEC
Media Planner:
Mark James
Media Planner:
Catherine Joyce
Production Company:
Pulse
Director:
Thirty Two
Editor:
Sam Rice Edwards
Producer:
Shirley O'Connor
Photographer:
Jake Green
Director of Photography:
Ross Mclennan
Post Production:
Time Based Arts
Soundtrack Composer:
Phil Kay
Audio Post Production:
750mph

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