Vodafone's new brand campaign, which launched in April with an energetic spot from Grey London and We Are From L.A., briefly featured a bunch of amazing breakdancing school kids. These cool elementary-schoolers now get their very own ad, as Vodafone promotes its Spotify tie-up, and it's pretty darn impressive -- and cute -- as they show off their moves to music from rapper DMX.
The new spot, which promotes the Spotify Premium service on Vodafone 4G, is also directed by We Are From L.A. and, appropriately, wil launch during the final of "Britain's Got Talent."
According to Vicki Maguire, deputy executive creative director at Grey, the kids required no rehearsal: "Our kids went through our playlist and just started busting moves all over the playground. We kept the camera running for 20 minutes."