Martin Freeman Falls in Love Over Six Episodes in Vodafone's Christmas Extravaganza

Romance Meets Data in Saga Directed by Biscuit's Jeff Low for Ogilvy London

By Alexandra Jardine. Published on Nov 01, 2017

Editor's Pick

Vodafone is turning its U.K. campaign featuring Martin Freeman into a six-part Christmas love story over the festive season.

A series of ads by Ogilvy London, directed by Jeff Low at Biscuit, kicks off tonight with the first spot, in which Freeman's character falls for a girl sitting on a bench in a train station. She's watching "It's a Wonderful Life" on her phone and he (true to the character's previous outings) starts lecturing her on how expensive that's going to be, because of all the data. Amazingly, this deadly dull attempt at flirtation doesn't seem to deter her, as she's soon plastering her phone number all over the train window--having informed him that, as she's with Vodafone, she can watch the movie as many times as she wants.

The following episodes will all promote different aspects of Vodafone's mobile packages: we see Freeman rehearsing what to say to her in a phone call, cringing as his family look at her Instagram posts, ignoring her calls as he thinks she's out of his league, and finally turning up at her family castle, where she presents him with a brand new phone (aww, how romantic) so he can call her.

It's an entertaining saga, with any clunky moments of product promotion more than made up for by Freeman's performance, and Low's direction. Just don't try the phone-related flirting in real life, guys.

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Nov 01, 2017
Ogilvy London
Chief Creative Officer:
Mick Mahoney
Creative Team:
Richard Barrett
Creative Team:
James Manning
Creative Team:
Sarah Duggan
Creative Team:
Andy Lennard
Creative Team:
Ian Brassett
Creative Team:
Dave Anderson
Agency Producer:
Clare Donald
Agency Production Assistant:
Sarah Chan
Managing Partner:
Jon Tapper
Business Director:
Katharine Easteal
Account Manager:
Tania Zorrilla
Account Executive:
Polly Harris-Saunders
Planning Team:
Sandie Dilger
Planning Team:
Charlotte Mulley
Media Planning & Buying:
Richard Bartlett
Media Planning & Buying:
Matt Bell
Media Planning & Buying:
Lenka Powell
Media Planning & Buying:
Production Company:
Jeff Low
Kwok Yau
Director of Photography:
Magni Ágústsson
Production Designer:
David Lee
Saam Hodivala
Sound Designer:
Henning Knoepfel
Sound Design:
Soundtrack Composer:
Peter Raeburn
Soundtrack Composer:
Luke Fabia
Post Production:
Stephen Miller VFX
Post Production:
Gramercy Park Studios
Post Production Producer:
Annika Gustavsson

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