Vodafone New Zealand: Hollywouldn't

A little less conversation, please.

Published on Aug 29, 2012

Editor's Pick

New Zealand's favorite young star, James Rolleston (Boy), appears in a cute little commercial for Vodafone via DraftFCB Auckland, which trashes Hollywood for being full of talkers -- and not enough doers. "There's even meetings about meetings," says the young Rolleston, who gets so fed up that he shuns the fluffy pool side towels and smashing dental care, puts on his wellies, and flies home. Because in New Zealand, doers actually do -- even if the doing is something as absurd as building a robot dolphin.

There's something to be said for the actor's charm: even his America-bashing is kind of adorable. And watch out for the brief cameo from Taika Waititi, who directed Boy.

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Aug 29, 2012
DraftFCB Auckland
Vodafone New Zealand
Film Company:
Robber's Dog
Adam Stevens
Executive Group Director:
James Mok
Regan Grafton
Creative Director:
Chris Schofield
Creative Director:
Billy McQueen
Matt Williams
Scott Kelly
Art Director:
Freddie Coltart
Art Director:
Leisa Wall
Head of TV:
Esther Watkins
Agency Producer:
Pip Mayne
Head of Client Services:
Fleur Head
Planning Director:
David Thomason
Senior Planner:
Hilary Dobson
Reuben Boey
Film Company:
Robber's Dog
Adam Stevens
Mark Foster
Larisa Tiffin
Director of Photography:
Crighton Bone
Director of Photography:
Richard Henkels
Tim Mauger
Pete Ritchie
Peter Van Der Fluit
Sound Design:
Jon Cooper
Sound Design:
Franklin Road
Inferno Designer:
Leonie Willis
Senior Media Planner:
James Davidson
General Manager:
Natalie Sutherland
Chief Marketing Officer:
Greg Campbell
Head of Brand and Consumer Comms:
Liz Wilson
Head of Business Brand and Communications:
Nileema Allerston

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