Creativity

Vodafone: Pixel Hunt

More than meets the eye.

Published on May 11, 2011

Editor's Pick

To celebrate Vodafone's launch of the LG Optimus phone, which boasts a 5 million pixel camera, Jung von Matt created this Pixel Hunt Game. The dedicated site featured a photograph taken with the Optimus, and within the 5 million pixels were hidden 100 of the phones. Anyone who would find a phone pixel would immediately win an Optimus.

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About

Credits

Date
May 11, 2011
Agency:
Jung von Matt/Alster Hamburg
Client:
Vodafone
Creative Director:
Michael Ploj
Creative Director:
Michael Behrens
Art Director:
Tommy Norin
Art Director:
Andres Maldonado
Copywriter:
Salvatore Russomanno
Concept:
Philipp Dietz
Concept:
Simone Bitzer
Designer:
Boris Lisdat
Programmer:
Franziska Loffler
Programmer:
Bjorn Scholl
Programmer:
Frederik Mellert

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