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Endless Romance Depicts Vodafone's New Offering

Moving spot marks global launch of brand's Red unlimited plan

Editor's Pick

For the global launch of Vodafone Red, a limitless talk and text plan, the marketer tapped Grey London to portray its long=lasting commitment to its customers, via this moving spot directed by Academy's Frederic Planchon. The commercial depicts the growing passion of a couple, which only intensifies over time, from when they are children until their elderly years. The idea being, that good things should last forever.

The "through the years" metaphor is a familiar advertising tool, seen in other emotional commercials like this spot for John Lewis, via Adam and Eve, or this classic Kodak "Turn Around" ad from the '60s.

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About

Credits
Date
Apr 05, 2013
Agency:
Grey London
Client:
Vodafone
Global Brand Director:
Barbara Haase
Head of Brand Operations:
Mel Hopkins
Executive Creative Director:
Nils Leonard
Creative Director:
Jonathan Marlow
Head of Planning:
Leo Rayman
Media Agency:
OMD
Production Company:
Academy
Director:
Frederic Planchon
Editor:
Sam Rice-Edwards
Editorial Company:
The Assembly Rooms
Composer:
Ludovico Einaudi
Song:
The Walk
VFX:
MPC
VFx Producer:
Paul Branch
VFX Supervisor:
Kamen Markov
Grade:
Jean Clement Soret
Audio Post Production:
Factory
Category
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