Vodafone: The Lost Phone Experiment

Where'd my phone go?

Published on

Editor's Pick

What happens to a phone when you lose it? Achtung and Vodafone set out to find out, in The Lost Phone Experiment, by planting 100 phones throughout the Netherlands, and tracking their fortunes via a site, which yields some super-interesting data about how many are returned, where they travel, what they are used for and by who. Tip: Open it up via Chrome and hit "Translate" so you can read the site in English.

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About

Credits
Date
Jan 16, 2013
Agency:
Achtung!
Client:
Vodafone
Technical Realization:
Superhero Cheesecake
Agency:
THEY
Category
Latest Creativity News on Ad Age

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