Creativity

You're Probably Going to Want to Sing Along With the 'Local Heroes' in This Sweet Ad

Vodafone U.K. Celebrates Essential Workers Who Have Christmas Shifts

Published on Nov 11, 2014

Editor's Pick

It seems the world hasn't quite had enough of "Let It Go," from "Frozen," yet. Vodafone U.K. has picked the song as the centerpiece of its holiday TV commercial, in which a bunch of essential workers -- nurses, farmers, chefs, security guards, airport workers and more -- sing along as they watch the movie on their mobile devices. The ad, created by Rainey Kelly Campbell Roalfe/Y&R and directed by Pete Riski at Rattling Stick, aims to celebrate "local heroes" who have to work on Christmas Day. A holiday bonus: Vodafone 4G users will be able to watch "Frozen" this year via Sky Movies.

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About

Credits

Date
Nov 11, 2014
Agency:
Rainey Kelly Campbell Roalfe / Y&R
Client:
Vodafone UK
Exec Creative Director:
Mick Mahoney
Art Director:
Richard Barrett
Copywriter:
James Manning
Director:
Pete Riski
Prod. Co.:
Rattling Stick

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