Creativity

Vodafone and Dutch Musician Kyteman Give Hearing-Impaired Girl Her First Live Concert

Brand Helped Engineer Song Heard at Lower Frequencies

Published on Sep 05, 2014

Editor's Pick

Vodafone has teamed up with Dutch composer Kyteman to create a song designed specifically to help people with a limited range of hearing experience live music. This touching short film showcasing the project features Vera, a 19-year-old Dutch girl who has recently had a cochlear implant. Vodafone brought Kyteman and the girl together, so he could create a version of Sam Smith's "Stay With Me" specially designed for the range of frequencies that she could hear. The song was chosen via a social media vote in which Vodafone asked the Dutch public what they thought would be the perfect song to experience at a concert for the first time.

As seen in the film, an 18-piece orchestra helped Kyteman fine tune the song, which was eventually played at a special concert for 400 people, including others with cochlear implants. The song was also released as a single.

The project, conceived by Dutch agency Achtung!, is part of a global sponsorship campaign, Vodafone #Firsts, that aims to create a deeper interaction between consumers and the Vodafone brand.

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