Vodafone and Dutch Musician Kyteman Give Hearing-Impaired Girl Her First Live Concert

Brand Helped Engineer Song Heard at Lower Frequencies

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Vodafone has teamed up with Dutch composer Kyteman to create a song designed specifically to help people with a limited range of hearing experience live music. This touching short film showcasing the project features Vera, a 19-year-old Dutch girl who has recently had a cochlear implant. Vodafone brought Kyteman and the girl together, so he could create a version of Sam Smith's "Stay With Me" specially designed for the range of frequencies that she could hear. The song was chosen via a social media vote in which Vodafone asked the Dutch public what they thought would be the perfect song to experience at a concert for the first time.

As seen in the film, an 18-piece orchestra helped Kyteman fine tune the song, which was eventually played at a special concert for 400 people, including others with cochlear implants. The song was also released as a single.

The project, conceived by Dutch agency Achtung!, is part of a global sponsorship campaign, Vodafone #Firsts, that aims to create a deeper interaction between consumers and the Vodafone brand.

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About

Credits
Date
Sep 05, 2014
Agency:
Achtung!
Client:
Vodafone
Concept:
Achtung!
Concept:
Niels Straatsma
Concept:
Vincent Rang
Concept:
Jort Schutte
Concept:
Marten Beerda
Concept:
Mervyn ten Dam
Concept:
Joke van Griensven
Film:
Wefilm
Film:
Jona Honer
Film:
Stephan Polman
Film:
Taco Drijfhout
Film:
Jelmar Hoekstra
Film:
Barry Clarke
Film:
Claas Meier
Film:
Sara NIx
PR:
Blyde
PR:
Camiel Overgaauw
PR:
Omar Kbiri (Biko)
PR:
Vera Mohrlein
PR:
Laura Miller
PR:
Viola Welling
Sound Licensing:
Amp Amsterdam
Sound Licensing:
Simon de Koning

See more credits

Tags
Category
Industry
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