Creativity

This VW Is Not the Car to Protect You From Aliens

Brand Continues to Spoof Movie Genres in Cinema Sponsorship Series

By Alexandra Jardine. Published on Nov 11, 2016

Editor's Pick

Alien horror is the latest genre to be spoofed by Volkswagen in its humorous cinema sponsorship series where its cars' smart technology prove a hindrance to Hollywood movie scenarios.

This time, it's the car's hands-free trunk opening feature that makes life difficult for the protagonists, who are hiding in a parking lot from a horrific, dinsosaur-like alien monster. Every time the alien swishes his tail near the car, the trunk opens -- and it's difficult to keep up the suspense when it keeps happening over and over again.

Nick Gordon at Somesuch directed the spot, which follows others in the series by Adam&Eve/DDB using the tagline " made for Hollywood. But happy to support independent cinemas." They include a spoof of a Mafia movie in which a remote journey planner gives the game away.

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About

Credits

Date
Nov 11, 2016
Agency:
Adam & Eve/DDB London
Client:
Volkswagen
Client:
Glyn Butterworth
Client:
Tracey Rossetti
Chief Creative Officer:
Ben Priest
Executive Creative Director:
Ben Tollett
Executive Creative Director:
Richard Brim
Creative:
Matt Gay
Creative:
John Long
Group Managing Director:
Russell Hopson
Business Director:
Mike Stern
Account Director:
Matthew Harris
Account Manager:
Josh Edwards
Agency Producer:
Louise Richardson
Planner:
Will Grundy
Media Agency:
MediaCom
Media Planner:
Dee Levinson
Production Company:
Somesuch
Director:
Nick Gordon
Producer:
James Waters
Editor:
Rick Russell
Editorial Company:
Final Cut
Soundtrack:
Volkswagen Independent Cinema Idents by Soundtree
Post Production:
Swiss & Electric Theatre Collective
Audio Post Production:
Sam Ashwell
Audio Post Production Company:
750 MPH

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