Creativity

Volkswagen: Automatic Amarok website

Automatic browsing.

Published on May 16, 2012

Editor's Pick

To promote Volkwagen's Amarok automatic pick up truck in Brazil, agency Almap BBDO created a website in which the user navigates the vehicle using only their eyes and face movements, via a webcam. Users get a choice of 'automatic' or 'manual' transmission, as with the car, and if they choose to browse in the automatic mode, Amarok identifies obstacles in the corner of the screen without them having to use the mouse or the keyboard.

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About

Credits

Date
May 16, 2012
Agency:
Almap BBDO
Client:
Volkswagen
General Creative Director:
Luiz Sanches
Creative Director:
Andre Kassu
Creative Director:
Marcos Medeiros
Co-Creative Director:
Luciana Haguiara
Co-Creative Director:
Sandro Rosa
Art Director:
Ricardo Pocci
Art Director:
Sandro Rosa
Art Director:
Guilherme Nunes
CW:
Joao Paulo Testa
Producer:
Vetor Zero
Programming:
On Interactive
Technology Director:
Fernando Boniotti
Sound:
cromo.sonica
Sound:
Studio Tesis
UX:
Vanessa Marques
Project Management Supervisor:
Ana Carolina Cintra

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