Volkswagen: Avoid Accident Banner Experience

Call while driving.

Published on

Editor's Pick

To promote Volkswagen Accessories' Voice Control function in its Touch Phone Kit, which allows hands-free calling activated by voice, German agency agenta agenturgruppe created a banner ad that allowed consumers to video-call their Facebook friends. The video on the call was modified to place a steering wheel and pair of hands in front of the caller's face, making it look as if they were driving. When the call ends, the user who initiated the call received a message on the banner forwarding them to the e-shop to buy the kit - meanwhile, a screenshot of the call was posted to their Facebook wall.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jul 17, 2012
Agenta Agenturgruppe Munster/Berlin
Digital Agency Partner:
LOOP, Salzburg/Sydney/Copenhagen
Dominik Heinrich
CD Copy:
Florian Kahler
Strategic Director:
Andre C. Schmechta
Managing Director:
Oliver Grage
Digital Director:
Michael John
Digital Developer:
Hannes Jung
Music Production:
Film Production:
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age