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Volkswagen: Avoid Accident Banner Experience

Call while driving.

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To promote Volkswagen Accessories' Voice Control function in its Touch Phone Kit, which allows hands-free calling activated by voice, German agency agenta agenturgruppe created a banner ad that allowed consumers to video-call their Facebook friends. The video on the call was modified to place a steering wheel and pair of hands in front of the caller's face, making it look as if they were driving. When the call ends, the user who initiated the call received a message on the banner forwarding them to the e-shop to buy the kit - meanwhile, a screenshot of the call was posted to their Facebook wall.

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About

Credits
Date
Jul 17, 2012
Agency:
Agenta Agenturgruppe Munster/Berlin
Client:
Volkswagen
Digital Agency Partner:
LOOP, Salzburg/Sydney/Copenhagen
CD:
Dominik Heinrich
CD Copy:
Florian Kahler
Strategic Director:
Andre C. Schmechta
Managing Director:
Oliver Grage
Digital Director:
Michael John
Digital Developer:
Hannes Jung
Music Production:
bass
Film Production:
playmedia.tv
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