Creativity

This VW Pre-Roll Will Skip Itself for You

YouTube action for the new Beetle shows how you never have to shift gears

Published on Apr 22, 2013

Editor's Pick

The Volkswagen Fusca (the new Beetle in Brazil) has something called "DSG Tiptonic Transmission," which, put simply, shifts gears automatically. To demonstrate this, AlmapBBDO created a YouTube pre-roll that automatically "skipped" the commercial after the requisite five seconds, making the point that the car doesn't need you to shift gears, even when you're watching videos of cats (or whatever.)

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About

Credits

Date
Apr 22, 2013
Agency:
AlmapBBDO
Client:
Volkswagen Beetle
General Creative Director:
Luiz Sanches
Creative Director:
Renato Simoes
Creative Director:
Bruno Prosperi
Co-Creative Director:
Luciana Haguiara
Co-Creative Director:
Sandro Rosa
Art Director:
Andre Leotta
Copywriter:
Leo Avila
Digital Production:
Fernando Boniotti

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