This VW Pre-Roll Will Skip Itself for You

YouTube action for the new Beetle shows how you never have to shift gears

Published on

Editor's Pick

The Volkswagen Fusca (the new Beetle in Brazil) has something called "DSG Tiptonic Transmission," which, put simply, shifts gears automatically. To demonstrate this, AlmapBBDO created a YouTube pre-roll that automatically "skipped" the commercial after the requisite five seconds, making the point that the car doesn't need you to shift gears, even when you're watching videos of cats (or whatever.)

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Apr 22, 2013
Volkswagen Beetle
General Creative Director:
Luiz Sanches
Creative Director:
Renato Simoes
Creative Director:
Bruno Prosperi
Co-Creative Director:
Luciana Haguiara
Co-Creative Director:
Sandro Rosa
Art Director:
Andre Leotta
Leo Avila
Digital Production:
Fernando Boniotti
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age