Volkswagen: Big The Up

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Volkswagen UK is encouraging people to 'big the up' - in other words, pay a compliment to its new compact car, the up! - in a campaign by DDB UK. And they get something in return - their face on a poster, with a compliment right back.

Anyone who writes something flattering about the up! via the Volkswagen UK Facebook page will, in return, get a personalized compliment back on one of 18 nationwide digital outdoor poster sites. Their photo will appear, along with a unique message. (For example, one person wrote 'The VW up! won the 'What Car? Car of the year 2012' award. (They're a little like the Oscars but with more mechanics and less frocks.)' VW responded with 'Louise is probably the nicest person on a huge billboard'.) The campaign will run until 16th March; Box Light Media is responsible for the Facebook app with media handled by MediaCom, JCDecaux and Ocean Outdoor.

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About

Credits
Date
Mar 07, 2012
Agency:
DDB London
Agency Project Manager:
Hege Ulbrich
Client:
Volkswagen
CD:
Simon Richings
CD:
Victoria Buchanan
CW:
Jaime McLennan
AD:
Jim Stump
Planner:
Nathan Freegard
Media Agency:
Mediacom
Media Planner:
Emma Franklin
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