A Confident Young Ram Meets His Match in VW's Fun Ad for the T-Roc

Spot by Adam&Eve/DDB Features a Totally CG Animal Creation

By Alexandra Jardine. Published on Nov 30, 2017

Editor's Pick

An entertaining U.K. ad for Volkswagen's T-Roc truck model centers around a plucky baby ram who's "born confident" with the thick black fur and fully grown horns of an adult ram.

The ram takes on anything in life -- a sheepdog, a farmer, a bull and more-- but meets his match when he comes up against the T-Roc SUV. Set to the Lenny Kravitz classic "Are you gonna go my way," the ad is playfully directed by Nick Gordon at Somesuch.

In case you were wondering, the ram was created entirely in CG, by VFX firm MPC (see the Making Of film for more on how it was done.) Carsten Keller, MPC's 3D creative director, says: "We needed to create a baby ram with life-like proportions, staying true to physical anatomy. To make him feel real, subtlety was key. Push the animation and 'acting' too hard, and you instantly lose believability -- the emotion and storytelling in 'Born Confident' comes from our little hero's elegant and confident posing, with no need for buffed-up, oversized muscles."

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Nov 30, 2017
Adam & Eve/DDB London
Nick Gordon
Production Company:
Group Chief Creative Officer:
Ben Priest
Executive Creative Director:
Rick Brim
Art Director:
Feargal Ballance
Patrick McClelland
Director of Photography:
Alwin Kuchler
Production Company:
Lucie Georgeson
Production Company:
Executive Producer:
Seth Wilson
James Waters
VFX and Animation:
VFX Creative Director:
Carsten Keller
VFX Supervisor (3D):
Fabian Frank
VFX Supervisor (2D):
Dan Sanders
CG Animation Lead:
David Bryan
Executive Producer:
Anandi Peiris
3D VFX Team:
Chris Welsby
3D VFX Team:
Ed Sherwood
3D VFX Team:
Jaroslav Polensky
3D VFX Team:
Jonathan Baker
3D VFX Team:
Emma Taylor-Gilli
3D VFX Team:
Justin Braun
3D VFX Team:
Chloe Dawe
3D VFX Team:
Jessie Amadio
3D VFX Team:
Marco Gifuni
3D VFX Team:
Oliver Metz
3D VFX Team:
Pedrom Dadgostar
3D VFX Team:
Platon Filimonov
3D VFX Team:
Selcuk Ergun
3D VFX Team:
Tushar Kewlani
3D VFX Team:
Hendrik Freuer
3D VFX Team:
Antonio Deiana
3D VFX Team:
Maximilian Mallmann
3D VFX Team:
Joffrey Zeitoun
2D VFX Team:
Dan Lorenzini
2D VFX Team:
Alex Snookes
2D VFX Team:
Andrew Roberts
2D VFX Team:
Daniel Benjamin
George K
Dan Sherwen
Edit Company:
Final Cut
Sound Designer:
Sam Ashwell
Sound Design:
750 MPH

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