Creativity

Volkswagen: Bubble Boy

Who couldn't relate to Bill Briggs' feeling of entrapment in a human habitrail? This tirelessly watchable Mike Mills masterpiece incorporates multi-framed '60s styling to accentuate the white-collar drone's quotidian w

Published on May 15, 2006

Editor's Pick

Who couldn't relate to Bill Briggs' feeling of entrapment in a human habitrail? This tirelessly watchable Mike Mills masterpiece incorporates multi-framed '60s styling to accentuate the white-collar drone's quotidian workplace rut, until he gains a sense of promise when he peers out a window to see a convertible bug. The lighthearted ELO accompaniment also continues VW's impeccable musical legacy.

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About

Credits

Date
May 15, 2006
Composer:
Jeff Lynne
Copywriter:
Joe Fallon
Director of Photography:
Joaquin Baca-Asay
Producer:
Oliver Fuselier
Art Director:
Don Shelford
Group Creative Director:
Alan Pafenbach
Chief Creative Officer:
Ron Lawner
Director:
Mike Mills
Editor:
Angus Wall
Agency Producer:
Bill Goodell
Special Effects:
A52
Post Production:
Company 3
Editorial Company:
Rock Paper Scissors
Production Company:
The Directors Bureau
Client:
Volkswagen
Agency:
Arnold Boston

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