Volkswagen: Bug Run

Start your beetles.

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Editor's Pick

DDB Stockholm and Volkswagen present "Bug Run," a real race between some very real beetles. The bug kind.

On the site, users can bet on different outcomes to collect points -- which creepy-crawly will win and in what time it will cross the finish line. They can even bet for money. There will be one race per day all week, and finals are scheduled for Friday.

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About

Credits
Date
May 29, 2012
Agency:
DDB Stockholm
Client:
Volkswagen
Production Company:
B-Reel
Creative Direction:
Magnus Jakobsson
Creative Direction:
Fredrik Simonsson
Art Direction:
Gustav Holm
Copywriter:
Martin Lindestaf
Copywriter:
Simon Higby
Producer:
Michael Nyberg
Web Director:
Karl-Johan Vogelius
Technical Director:
Andreas Fabbe
Digital Designer:
Martin Runfors
Head of Digital:
Jojo Brännström
Category
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