Creativity

VW Beetle Features In Three Versions Of Music Video By Walk Off The Earth

Canadian Band Teamed With VW Canada For Interactive Film

Published on Oct 30, 2013

Editor's Pick

Making music out of car noises is all the rage. In the last month, we've seen Happy Birthday played on a Porsche engine, Mercedes making mash-ups out of its revs -- and now, here's a music video featuring different sounds made on a VW Beetle. Canadian band Walk Off The Earth approached VW Canada and its agency Red Urban about a partnership, and the result is an interactive video for their track "Gang of Rhythm." Using YouTube Annotation buttons, viewers can switch between three different versions featuring different Beetle models (the Convertible, GSR and Super Beetle) and musical styles (soulful, playful and powerful). The band (who previously garnered 150 million on YouTube for their "5 Peeps 1 Guitar" cover of Gotye's "Somebody That I Used To Know," in which they all play a single guitar) play various parts of the Beetle like musical instruments.

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About

Credits

Date
Oct 30, 2013
Agency:
Red Urban
Client:
Volkswagen (CA)
Creative Director:
Christina Yu
Art Director:
Alicia Outschoorn
Writer:
Cooper Evoy
Writer:
Jon Taylor
Agency Producer:
Andrea Hull
Director of Digital Strategy and Social Media:
Nicole Milette
Account Director:
Sonia Ruckemann
Senior Account Executive:
Beatrice Recio
Production Company:
Untitled Films
Director:
Wendy Morgan
Director of Photography:
John Houtman
Executive Producer:
Lexy Kavluk
Line Producer:
Michael Smith
Editor:
Dave de Carlo
Flame Artist:
Andrew Rolfe
Colorist:
Wade Odlum
Senior Developer:
Ricardo Peters

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