Creativity

Volkswagen Cabriolet: Roof

Remember the fun you had?

Published on Aug 17, 2011

Editor's Pick

DDB UK's new UK spot for the convertible VW Golf Cabriolet - a car marque that is being reintroduced after a nine year absence - plays heavily on nostalgia, with faded home-movie style shots of kids playing with go-karts and pedal cars to the soundtrack of The Kinks' Days. The tagline? That the best cars never have roofs.

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About

Credits

Date
Aug 17, 2011
Agency:
DDB UK
Client:
Volkswagen Cabriolet
Executive Creative Director:
Jeremy Craigen
Copywriter:
Mike Crowe
Art Director:
Rob Messeter
Director:
Benito Montorio
Production Company:
Blink Productions
Agency TV Producer:
Maggie Blundell
Agency TV Producer:
Rachel Amess
Producer:
Josh Barwick
Media Agency:
Mediacom
Media Planner:
Adrian Brook
Business Director:
Jonathan Hill
Business Director:
Paul Billingsley

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