Creativity

Volkswagen (Canada): Art Heist

Taillights beautiful enough for your walls.

Published on Oct 11, 2011

Editor's Pick

Red Urban's recent campaign for Volkswagen, "Driving Can be Beautiful," featured cars driving around, with the taillights being captured using long exposure photography to create some striking imagery. In October, several pictures started popping up around the country -- hung on walls, scaffolding and propped up on street corners. The exhibits featured the limited edition paintings that were created by the new Jetti GLI. But the frames weren't secured, so passersby could steal whichever ones they wanted. The "thieves" uploaded pictures of the photographs hung up in their homes on the VW Facebook page.

"The idea for the entire GLI campaign was 'Driving can be beautiful.' And from what we've already seen, it's beautiful enough for people to plunder for their living room wall," said Steve Carli, President of Red Urban Canada in a statement.

But if you're still looking for a statement piece to decorate your home or office walls, a second phase of the project will soon be underway -- this time rolling out online and through social networks. Good luck.

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About

Credits

Date
Oct 11, 2011
Agency:
Red Urban
Client:
Volkswagen (Canada)
Creative Director:
Christina Yu
Art Director:
Joel Pylypiw
Copywriter:
Dave Barber
Agency Producer:
Andrea Hull
Print Production:
Ad Rules
Sound:
Eggplant
Music:
Eggplant
Director:
Tyler Williams
Editor:
Tyler Williams
Music Producer:
Adam Damelin
Production House:
Untitled Films
Director:
Hubert Davis
Executive Producer:
Lexy Kavluk
Line Producer:
Tuula Hopp
Director of Photography:
Adam Marsden
Editing House:
Rooster Post
Editor:
Dave DeCarlo
Post Production House:
The Vanity
Compositor:
Naveen Srivastava

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