To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

VW Sends Shocking Text to Chinese Moviegoers

O&M Beijing Used Audience Mobile Numbers to Deliver Safe Driving Message

Editor's Pick

Volkswagen gave moviegoers in Hong Kong a shock with a stunt that involved their own mobiles. The brand ran a PSA which showed a car driving fast along a road. Suddenly, everyone in the audience gets a text on their mobile (the clip says this was done using a "location-based broadcaster, but we're unsure whether the moviegoers also gave their permission for their mobile numbers to be collected). As they all look down at their phones, the on-screen car crashes dramatically. The campaign was developed by Ogilvy & Mather Beijing.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jun 11, 2014
Agency:
OgilvyOne Beijing
Client:
Volkswagen (China)
Tags
Category
Industry
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age