Creativity

Volkswagen Crafter: Orange Crate QR code

Creativity with crates.

Published on May 30, 2012

Editor's Pick

From DDB Mexico (creators of Terra Poo Wi-Fi) comes another out-of-home stunt, this time to raise awareness of Volkswagen's Crafter commercial vans. Targeting potential buyers for cargo vans in the biggest wholesale market in the country, the agency built a giant QR code using the amount of orange crates that a VW Crafter can carry. When people scanned it, they were directed to a video where they could watch a Crafter packing up and carrying away all the orange crates, thereby demonstrating its capacity.

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Credits

Date
May 30, 2012
Agency:
DDB Mexico
Client:
Volkswagen Crafter
Executive Creative Director/Production:
Walter Aregger
Executive Creative Director/Production:
Hernan Ibarra
Creative Director:
Pablo Maldonado
Creative Director:
Hache
Copywriter:
Hache
Copywriter:
Aldo Murillo
Art Director:
Sergio Ramirez
Client Services Director:
Matias Del Campo
Agency Production Manager:
Marcelo Genel

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