Volkswagen Crafter: Orange Crate QR code
Creativity with crates.
From DDB Mexico (creators of Terra Poo Wi-Fi) comes another out-of-home stunt, this time to raise awareness of Volkswagen's Crafter commercial vans. Targeting potential buyers for cargo vans in the biggest wholesale market in the country, the agency built a giant QR code using the amount of orange crates that a VW Crafter can carry. When people scanned it, they were directed to a video where they could watch a Crafter packing up and carrying away all the orange crates, thereby demonstrating its capacity.
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