Creativity

Volkswagen: Crash

Telling stories about the cars.

Published on May 09, 2012

Editor's Pick

Some quiet, but emotional work from Volkswagen and Deutsch L.A. focuses on the people that own the cars -- not on what the cars actually do. "Crash," directed by Simon McQuoid, features a teenager agonizing over his dad's reaction to a totaled car, while "Tree," directed by Noam Murro, is about the more mundane, but still heartwarming, moments you can have with your Volkswagen.

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Credits

Date
May 09, 2012
Agency:
Deutsch Los Angeles
Chief Creative Officer:
Mark Hunter
Client:
Volkswagen
Group Creative Director:
Michael Kadin
Group Creative Director:
Matt Ian
Associate Creative Director:
Brian Friedrich
Art Director:
Paul Oberlin
Copywriter:
Matt Sherman
Director of Integrated Production:
Vic Palumbo
Director of Broadcast Production:
Victoria Guenier
Producer:
Dave Stephenson
Production Company:
Imperial Woodpecker
Director:
Simon McQuoid
Director of Photography:
Hoyte van Hoytema
Executive Producer:
Doug Halbert
Producer:
Anita Wetterstedt
Editorial Company:
Cut + Run
Editor:
Steve Gandolfi
Assistant Editor:
Isaac Chen
Managing Director:
Michelle Burke
Producer:
Christie Price
Post/VFX/Online:
The Mill
Colorist:
Adam Scott
Online/VFX Artist:
Gareth Parr
Executive Producer:
Ben Hampshire
Executive Producer:
Sue Troyan
Producer:
Sabrina Elizondo
Audio Post Company:
Lime Studios
Mixer:
Mark Meyuhas
Assistant Mixer:
Matt Miller
Executive Producer:
Jessica Locke
Media:
Mediacom

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