In Conclusion, Parents are Liars -- According to This Volkswagen Ad

Ad From DDB Paris Remind Us How Gullible We Were

Published on

Editor's Pick

The white lies parents tell kids to get them to do and eat things they don't want to add up and become increasingly elaborate in this French ad for Volkswagen. From "Stop making that face or it'll get stuck that way" to "They'll send Mommy to jail if you don't get good grades," most people can remember trusting such threats without question.

The automaker and agency DDB Paris relay the message as a warning (to those who were once that gullible) about salespeople who are as convincing as their parents were -- with motives that are much less noble. The ad encourages buyers to go through its used-car program Das WeltAuto instead. The name translates to "The World Car" and is also a play on VW's "Das Auto" motto.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Apr 09, 2015
DDB Paris
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age