Creativity

Volkswagen: Drive In

From the Bug down to the Jetta, Volkswagen has been a staple in car culture, and to celebrate its sixty years of existence, the German brand is taking a musical route with a

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From the Bug down to the Jetta, Volkswagen has been a staple in car culture, and to celebrate its sixty years of existence, the German brand is taking a musical route with a Dutch "drive-in" site touting its product line from the 50's on down.

Using a virtual turntable, VW and agency Achtung prompt visitors with a little music trivia, using songs ranging from Bill Haley & the Comets to Britney Spears, the goal being to pick which era the song can be attributed to by clicking on a bouncing VW model from the 50's on forward. Don't worry if you don't speak Dutch; the international language of music is all you need here. Eighteen different songs are played; match them all perfectly and you're entered into a raffle for an iPod Nano.

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About

Credits

Date
Nov 12, 2007
Client:
Volkswagen
Agency:
Achtung

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