Creativity

Volkswagen: Driving Can be Beautiful

Painting by headlights.

Published on Jul 07, 2011

Editor's Pick

For the launch of Jetta in Canada, VW created a 'painting' with the car's headlights as it streaks around a darkened parking lot. Director Hubert Davis used a beam splitter usually reserved for 3D filmmaking, to achieve the effect - which you can watch in the behind the scenes film.

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About

Credits

Date
Jul 07, 2011
Agency:
Red Urban
Client:
Volkswagen
Creative Director:
Christina Yu
Art Director:
Joel Pylypiw
Copywriter:
Dave Barber
Agency Producer:
David Isaac
Agency Producer:
Andrea Hull
Production Company:
Untitled Films
Director:
Hubert Davis
Executive Producer:
Lexy Kavluk
Line Producer:
Tuula Hopp
Director of Photography:
Adam Marsden
Editorial:
Rooster Post
Editor:
Dave DeCarlo
Post Production:
The Vanity
Compositor:
Naveen Srivastava
Music and Sound Design:
Eggplant
Music Producer:
Adam Damelin

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