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Volkswagen: Electric Cafe

VW versus blender.

Editor's Pick

Volkswagen has been up to some pretty interesting things in China, like the People's Car Project we previously featured. In another recent effort out of Ogilvy Beijing and Ogilvy Hong Kong, the brand sought to educate the general public about how little energy is required for a VW Golf EV to run, via this digital installation that compared the electricity required by the car to that needed by everyday household appliances.

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About

Credits
Date
May 25, 2012
Agency:
Ogilvy & Mather Beijing
Client:
Volkswagen
Executive Creative Director:
Doug Schiff
Agency:
Ogilvy & Mather Hong Kong
Creative Director:
Kama Yu
Creative Director:
Paul Ho
Art Director:
Yang Ge
Art Director:
Zhang Min Sheng
Art Director:
Kirk Zheng
Art Director:
Morris Ku
Art Director:
Zhou Xufeng
Art Director:
Wing Lee
Art Director:
Ricky Cheng
Copywriter:
Song Lei
Copywriter:
Doug Schiff
Copywriter:
Chen Ye
Producer:
Morris Ku
Producer:
Rita Yang
Digital Production:
Leovation
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