Creativity

Sorry, Volkswagens Don't Really 'Do' Stunts

adam&eveDDB Shows off Safety Features in Campaign's Second Installment

Published on Jul 09, 2014

Editor's Pick

Volkswagen UK and Adam&eveDDB are back their latest show of support for independent filmmakers. In recent years, the brand has asked viewers to "See film differently," but this latest campaign gets less abstract and more honest. The auto brand gets refreshingly self-aware with its most recent spots and tagline-- "Made for real life, not the movies."

Each ad depicts a typical action movie storyline, whose attempts at thrilling collisions and exhilarating explosions are foiled by Volkswagen's safety features. Director Paul W.S Anderson (MOB Films) is back at the helm for "Explosion," the second installment in this three-part series. The first, "Bus" was released last month and portrays a "Speed" inspired scene.

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About

Credits

Date
Jul 09, 2014
Agency:
Adam & Eve/DDB London
Client:
Volkswagen
Managing Partner:
Jonathan Hill
Business Director:
Paul Billingsley
Creative:
Nikki Lindman
Creative:
Toby Brewer
Planner:
Will Grundy
Media Agency:
MediaCom
Media Planner:
Victoria Wallace
Agency TV Producer:
Pamie Wikstrom
Production Company:
MOB Film
Director:
Paul W.S. Anderson
Producer:
John Brocklehurst
Audio Post-Production:
Unit
Editing:
Unit
Post-production:
Unit
Exposure:
Cinema, Online

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