Creativity

Volkswagen: Fanwagen

The most social car ever?

Published on Nov 02, 2011

Editor's Pick

Volkswagen is inviting its fans in the Netherlands to vote for their all-time favorite VW model - and win the one-off vehicle as a reward, in a social media campaign by Dutch agency Achtung.

What is more, the so-called Fanwagen will be equipped with social media features, making it, VW says 'the most social car ever'. Clearly designed for the social network-obsessed, these include a license plate that shows your relationship status, and the ability to print your newsfeed off at the dashboard.

Al you have to do is go to the Fanwagen Facebook Page and vote for the car you like best, be it the Beetle or the iconic Camper Van.

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Credits

Date
Nov 02, 2011
Agency:
Achtung!
Client:
Volkswagen

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