Creativity

Volkswagen: Fast Lane - The Shopping Carts

This time, it's about the speed.

Published on Jun 29, 2010

Editor's Pick

Volkswagen Germany follows in the stunt-minded footsteps of its Swedish brethren with a series of installations that help to speed up everyday chores, for the Fast Lane campaign promoting the Golf GTi out of Tribal DDB Hamburg and DDB Stockholm. A slide helps commuters get downstairs faster, shopping cart skateboard mods and a sound effected elevator help pick up the pace in unexpected places.

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About

Credits

Date
Jun 29, 2010
Agency:
DDB Stockholm
Client:
Volkswagen
Director:
Olle Johansson-Bergholtz
Concept:
Kevin Richardson
Creative Director:
Andreas Dahlqvist
Copywriter:
Martin Lundgren
Art Director:
Simon Higby
Film Producer:
Olle Johansson-Bergholtz

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