Creativity

Volkswagen: Fast vs. Fast -- Performance Guitar

YouTube stars vs. cars.

Published on Jul 03, 2012

Editor's Pick

Deutsch L.A. pits Volkswagen cars against YouTube stars known for speed, in a series of web films featuring the GTI, the Golf R and Jetta GLI, for the 'Fast vs. Fast' campaign.

For once, YouTube sensations are doing more than just standing around in advertising. They're actually working for it.

The Rubik's Cube solver is asked to solve his puzzle with one hand (he can solve in about 8 seconds with both his hands); while the world's fastest female speed talker recites the Gettysburg address; thebeatboxer is asked to spit a beat; and the the world's fastest guitarist plays Flight of the Bumblebee. All this, while Volkswagen vehicles speed around a race track.

The driver of the car, is Eric Norris, who is a professional stuntman and, get this, Chuck Norris' youngest son.

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About

Credits

Date
Jul 03, 2012
Agency:
Deutsch Los Angeles
CCO:
Mark Hunter
Client:
Volkswagen
Digital Group Creative Director:
Jerome Austria
Group Creative Director:
Matt Ian
Group Creative Director:
Michael Kadin
Digital Associate Creative Director:
Scott Clark
Junior Copywriter:
Donna Ko
Junior Art Director:
Kate O'Connor
Director of Integrated Production:
Vic Palumbo
Director of Broadcast Production:
Victoria Guenier
Producer:
Kacey Hart
Production Company:
Recommended Media
Director:
Chris Woods
EP:
Phillip Detchmendy
Line Producer:
Darrin Ball
Director of Photography:
Mitchell Amundsen
Editorial Company:
Union Editorial
Editor:
Paul Plew
Assistant Editor:
Eric Brodeur
EP:
Michael Raimondi
Senior Producer:
Joe Ross
Visual Effects/Post Facility:
Resolution
Lead Flame Artist:
Ben Looram
Flame Artist:
Amir Qureshi
Flame Artist:
Evan Guidera
Sound Design:
Elias Arts
Sound Designer:
Jay Nierenberg
Mixing:
740 Sound Design & Mix
Mixer:
Andrew Tracy
President:
Mike Sheldon
Chief Digital Officer:
Winston Binch
Media Director:
RJ Wicks
Media Supervisor:
Daniel Hahn
Media Planner:
Nick Cafiero

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