Creativity

Volkswagen: Feature Films

After taking visitors on a customized spin in their very own Volkswagen GTIs, Digital Domain and Crispin, Porter + Bogusky are at it again with a pair of new additions to VWFeatures.com. This time around, the Jetta and the Rabbit are the customizable

Published on May 18, 2006

Editor's Pick

After taking visitors on a customized spin in their very own Volkswagen GTIs, Digital Domain and Crispin, Porter + Bogusky are at it again with a pair of new additions to VWFeatures.com. This time around, the Jetta and the Rabbit are the customizable cars of choice, as visitors get to build a dream Volkswagen to their exacting specifications, from paint color right down to the transmission type. Using the advanced CG techniques of Digital Domain's "customized filmmaking" technology, each unique vehicle then becomes the star of its own unique web video—Jetta owners can watch their well-built creation crash into one of eight ridiculous objects (what's more weird, a giant lizard foot or a UFO?), while Rabbit owners can witness the multiple consequences when their frisky specimen gets amorous with a fellow VW (or an actual rabbit, for that matter).

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About

Credits

Date
May 18, 2006
Agency:
Arnold Boston
Information Architect:
Dale Cumberbatch
Mechanical Supervisor:
Judy Wong
Programmer:
Roy Wetherbee
Producer:
Amy Favat
Producer:
Tom Lerra
Copywriter:
Dave Weist
Copywriter:
Chris Carl
Art Director:
Colin Jeffery
Art Director:
Philip Squier
Art Director:
Paul Lee
Art Director:
Paulo Lopez
Creative Director:
Colin Jeffery
Creative Director:
Dave Weist
Creative Director:
Chris Carl
Creative Director:
Chris Bradley
Executive Creative Director:
Alan Pafenbach
Chief Creative Officer:
Ron Lawner
Flash Programmer:
The Barbarian Group
Client:
Volkswagen

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