Volkswagen Gets Sketchy in Homage to 'Take On Me'

Deutsch L.A. Pays Tribute to A-ha Video in New Spot

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Comedic master David Shane gets behind the lens for Deutsch L.A.'s newest Volkswagen spot, an '80s retro film that begins with an animated sequence featuring a Volkswagen driver racing a bunch of biker dudes, backed by the classic song, "Take on Me," by A-ha.

As you can imagine, the animation takes inspiration from the tune too -- and the ad was created in the same method as the track's original rotoscoped video. The action was first filmed, then animated, making for a different process than the typical shoot since lighting and sound didn't come into the picture. But as anyone who has been brave enough to croon that new wave song during a spirited karaoke session knows -- it's not an easy tune to sing.

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About

Credits
Date
Sep 17, 2013
Agency:
Deutsch Los Angeles
Client:
Volkswagen
Executive Creative Director:
Michael Kadin
Group Creative Director:
Matt Ian
Creative Director:
Mark Peters
Associate Creative Director:
Ryan Scott
Director of Integrated Production:
Vic Palumbo
Executive Integrated Producer:
Jim Haight
Director of Content Production:
Victoria Guenier
Director:
David Shane
Interim Chief Marketing Officer:
Wayne Brannon
VP Marketing:
Kevin Mayer
GM Marketing Communications:
Justin Osborne
Advertising Manager:
Jeff Sayen
Advertising Specialist:
Chanel Arola
Executive Producer:
Marc Grill
Production Company:
O Positive
Line Producer:
Ken Licata
Editor:
Jim Haygood
Assistant Editor:
Dylan Firshein
Executive Producer:
Michael Raimondi
Producer:
Joe Ross
Postproduction:
Company 3
Colorist:
Beau Leon
Animation:
Passion Pictures
Head of Production:
Anna Lord
Executive Producer:
Alex Webster
Producer:
Matt Saxton
Director:
John Robertson
Visual Effects:
Resolution
Flame Artist:
Todd Iorio
Flame Artist:
Seth Silberfien
Musical Artist:
a-ha
Music Publisher:
Warner Brothers Records
Music Publisher:
Sony/ATV Music Publishing
Audio Post:
Lime
Mixer:
Mark Meyuhas
Assistant:
Matt Miller
Producer:
Jessica Locke

See more credits

Category
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