Volkswagen: Fun Theory Bottle Bank Arcade

Another do-gooder stunt from Volkswagen and DDB Stockholm.

This latest effort from Volkswagen and DDB Stockholm's Fun Theory campaign makes a game out of recycling.

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Average user rating:
1.00
Number of user ratings:
1
Rated 1.00 OK, I'll be the party pooper. 1. People are showing up with bags of bottles, so were probably looking to recycle them anyway. 2. Comparing the number of people who used this one to the number who used the "conventional" one is silly; given the choice, of course they'd choose this one. Suggesting they'd saved 100 bottles vs. 2 is ridiculous. 3. How much energy was spent building this thing? And how long would the "savings" take to recoup that cost? I liked the piano thing, because it obviously worked. People who would have ridden the escalator walked up the stairs instead. But this one smacks of greenmailing of the worst kind. 
Manhadanite, November 19th, 2009 09:56:34 am

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Full Credits

Agency:
DDB, Stockholm
Client:
Volkswagen

Date

Nov 18, 2009

Category

OOH, Social Media, Stunt

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