Volkswagen: Fun Theory Piano Staircase

Skip the escalator. Volkswagen makes it fun to take the stairs.

Editor's Pick

To encourage people to take the staircase instead of the escalator, Volkswagen converted a set of steps at the Odenplan subway station in Stockholm into working piano keys. The effort is just one stunt in DDB Stockholm's Rolighetsteorin.se or "Theory of Fun" campaign, which showcases efforts to get people to change by simply making things more fun.

DDB Stockholm CD Andreas Dahlqvist discusses the "Theory of Fun" effort further here.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Oct 06, 2009
Agency:
DDB, Stockholm
Client:
Volkswagen
Copywriter:
Martin Lundgren
Art Director:
Simon Higby
Creative Director:
Andreas Dahlqvist
Web Director:
Simon Mogren
Web Producer:
Pontus Kindblad
Web Producer:
Daniel Alinder
Web Designer:
Karl-Johan Vogelius
Film Production Company:
Birth
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age