Volkswagen: Fun Theory Piano Staircase

Skip the escalator. Volkswagen makes it fun to take the stairs.

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To encourage people to take the staircase instead of the escalator, Volkswagen converted a set of steps at the Odenplan subway station in Stockholm into working piano keys. The effort is just one stunt in DDB Stockholm's or "Theory of Fun" campaign, which showcases efforts to get people to change by simply making things more fun.

DDB Stockholm CD Andreas Dahlqvist discusses the "Theory of Fun" effort further here.

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Oct 06, 2009
DDB, Stockholm
Martin Lundgren
Art Director:
Simon Higby
Creative Director:
Andreas Dahlqvist
Web Director:
Simon Mogren
Web Producer:
Pontus Kindblad
Web Producer:
Daniel Alinder
Web Designer:
Karl-Johan Vogelius
Film Production Company:
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