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Volkswagen: Fun Theory Speed Camera Lottery

The Fun Theory hits the real world.

Earlier this year, Volkswagen and DDB Stockholm named San Francisco's Kevin Richardson the winner of the Fun Theory Contest. Richardson came up with the "Speed Camera Lottery," which uses the speeding cameras at intersections to reward those who obey the speed limit with the fees paid by those who violated it. Richardson recently saw his idea realized when VW brought it to life in the middle of a major Swedish crossroads.

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Average user rating:
4.83
Number of user ratings:
3
Rated 4.50  
JohannaT, November 18th, 2010 03:44:16 am
Rated 5.00 Love it, made me smile. Would love to see this catch on in cities around the world, and I'm sure it will. Great initiative, great idea, kudos to DDB Stockholm and VW 
blogga, November 18th, 2010 12:49:06 pm
Rated 5.00 Best idea I've seen this year. And it's doing a great service to the world. Brilliant. 
villageidiot, November 22nd, 2010 11:46:23 am

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Full Credits

Agency:
DDB Stockholm
Client:
Volkswagen
Concept:
Kevin Richardson

Date

Nov 16, 2010

Category

OOH

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