To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Volkswagen: Get Happy Digital Parade

Now it's your turn to get happy, mon.

Editor's Pick

Along with its merry-making Super Bowl teaser, and uplifting (yet controversial) big game ad, Volkswagen seeks to extend the cheer with a website inviting visitors to "Get In and Get Happy" in a digital parade, created out of Deutsch, Los Angeles. Jimmy Cliff, who appears in the teaser, is at the head of the pack singing a cover of the Partridge Family theme song, leading a trail of your Facebook friends. Click on each of the paraders and you can upload your buddies' mugs.

For another great example of a social media march, check out Japanese mobile provider KDDI's fun Twitter parade from 2010.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jan 31, 2013
Agency:
Deutsch Los Angeles
Client:
Volkswagen
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age