Creativity

Volkswagen: Get Happy Digital Parade

Now it's your turn to get happy, mon.

Published on Jan 31, 2013

Editor's Pick

Along with its merry-making Super Bowl teaser, and uplifting (yet controversial) big game ad, Volkswagen seeks to extend the cheer with a website inviting visitors to "Get In and Get Happy" in a digital parade, created out of Deutsch, Los Angeles. Jimmy Cliff, who appears in the teaser, is at the head of the pack singing a cover of the Partridge Family theme song, leading a trail of your Facebook friends. Click on each of the paraders and you can upload your buddies' mugs.

For another great example of a social media march, check out Japanese mobile provider KDDI's fun Twitter parade from 2010.

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About

Credits

Date
Jan 31, 2013
Agency:
Deutsch Los Angeles
Client:
Volkswagen

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