Creativity

Volkswagen: Golf GTI: Time Machine

The time traveler's Golf.

Published on Nov 09, 2011

Editor's Pick

Volkswagen is going back in time with a 'Back to the Future' style disappearing act that takes the Golf GTI back to the 1970s. The online campaign by DDB UK, celebrating the 35th anniversary of the Golf GTI, kicks off with a viral film that opens at an event for the Golf GTI Edition 35, where a live audience is introduced to the new car and the Golf GTI's engineers, before witnessing it vanish before their eyes as it travels back in time.

Viewers can then follow the journey of the Golf GTI via a series of videos on the Volkswagen UK Facebook page. The first video shows the time traveling car appear at Volkswagen's German headquarters at Wolfsburg in 1976. The second shows where the car ends up.

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About

Credits

Date
Nov 09, 2011
Agency:
DDB London
Client:
Volkswagen
Creative Director:
Jeremy Craigen
Creative Director:
Simon Richings
Creative Team:
Will Lowe
Creative Team:
Victor Monclus
Agency Planner:
Tom Lloyd
Agency Producer:
Lucinda Ker
Agency Producer:
Sarah Browell
Agency Producer:
Anne Veth
Media Agency:
Mediacom
Production Company:
Passion Raw
Director:
Owen Trevor
Director:
Willem Gerritsen

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