Volkswagen: Gypsy Cab Project

A rabbit ran wild in the streets of New York for two full weeks in June, and the city's pest control services didn't lift a finger. That's because the lagomorph in question was actually a Volkswagen Rabbit, set loose by Crispi

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A rabbit ran wild in the streets of New York for two full weeks in June, and the city's pest control services didn't lift a finger. That's because the lagomorph in question was actually a Volkswagen Rabbit, set loose by Crispin, Porter + Bogusky as part of an online campaign dubbed the Gypsy Cab Project. Filmmaker, Colorado native and NYC driving virgin Steve Capstick was sent to the Big Apple with a mission: prove the Rabbit is the perfect car for city driving by delivering 100 free cab rides in 14 days in the city that never sleeps. "New York City is the scariest place in the world to driveā€”it's as simple as that," says creative director Rob Strasberg, a former New Yorker himself. "And for a person who's never been there before, it's the perfect place to let him loose to meet people and get lost and see what happens. It's the cultural center of the world, and if you can make it there, you can make it anywhere."
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About

Credits
Date
Jul 12, 2006
Chief Creative Officer:
Alex Bogusky
Executive Creative Director:
Andrew Keller
Interactive Creative Director:
Jeff Benjamin
Creative Director:
Rob Strasberg
Copywriter:
Rob Thompson
Art Director:
Kat Morris
Interactive Art Director:
Conor McCann
Executive Producer:
Rupert Samuel
Executive Producer:
Winston Binch
Integrated Producer:
Marcelino Alvarez
Integrated Producer:
Myke Gerstein
Freelance Producer:
Anthony Nelson
Technical Director:
Scott Prindle
Senior Lead Programmer:
Jordi Ortega
Senior Lead Programmer:
Larry Gordon
QA Engineer:
Peter Mlodzik
Interaction Director:
Matt Walsh
Senior Systems Architect:
Jordan Kilpatrick
Systems Architect:
Adam Heathcott
Junior Integrated Producer:
Michael Gersten
VFX Producer:
Martin Steinberg
Editor:
Rockland Bazemore
Editor:
Julie Snider
Sound Design:
Eddie Alonso
Client:
Volkswagen

See more credits

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