Volkswagen: Ice Billboard

An offer that lasts as long as the ice

Published on

Editor's Pick

The Swedish winter is notoriously long and cold. So, to promote its Passat 4Motion, a four wheel drive winter-adjusted car, Volkswagen has launched what it calls a 'winter-adjusted offer'. This billboard was erected on an ice-field, and the special offer price on the car lasts until the ice melts.

Consumers can also enter a competition to guess when the ice will melt, with the prize a VIP racing day at Gothenburg.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Mar 11, 2011
Agency:
DDB Stockholm
Client:
Volkswagen
Copywriter:
Martin Lundgren
Art Director:
Simon Higby
Web Director:
Tomas Jonsson
Executive Creative Director:
Andreas Dahlqvist
Social Media Director:
Micke Bugaj
Producer:
Maria Kovac
Producer:
Linda Eriksson
Planner:
Patrick Ronstrom
Web Designer:
Petter Erickson
Production Company:
Tags
Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age