Home Gallery Interactive (image) Volkswagen Ice Billboard Volkswagen: Ice Billboard An offer that lasts as long as the ice Published on Mar 11, 2011 Editor's Pick The Swedish winter is notoriously long and cold. So, to promote its Passat 4Motion, a four wheel drive winter-adjusted car, Volkswagen has launched what it calls a 'winter-adjusted offer'. This billboard was erected on an ice-field, and the special offer price on the car lasts until the ice melts. Consumers can also enter a competition to guess when the ice will melt, with the prize a VIP racing day at Gothenburg. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateMar 11, 2011Agency:DDB StockholmClient:VolkswagenCopywriter:Martin LundgrenArt Director:Simon HigbyWeb Director:Tomas JonssonExecutive Creative Director:Andreas DahlqvistSocial Media Director:Micke BugajProducer:Maria KovacProducer:Linda ErikssonPlanner:Patrick RonstromWeb Designer:Petter EricksonProduction Company: Tagsautomotive CategoryPosterPromotions Latest Creativity News on Ad Age Awesomeness Starts an In-House Creative Shop Your Tuesday Wake-Up Call: About That Fall TV Lineup (Meh). Plus, How to Watch Today's iPhone Launch Deeplocal hires Kantor, Kugler and Eyre Join Zulu Alpha Kilo Related work Volkswagen: Second Speech Adam & Eve/DDB London Volkswagen: Top of the Food Chain Volkswagen: King of the Concrete Deutsch - L.A.