Creativity

VW Finally Launches 'Smileage,' Changes Name to 'Smile Drive'

Make your drives really social.

Published on Aug 05, 2013

Editor's Pick

In March, VW and Deutsch Los Angeles, plus Glow Interactive, released a video showing "Smileage," an ultra-social driving app created as part of Google's 'Art, Copy and Code' project. The app, which is now working, has been renamed to Smile Drive, but offers the same things it did earlier -- it works in any car, and you win points for taking long drives, getting out of town on a weekend, and passing a car that looks like yours ("Twinsies!" says the app). You trade punches with other VWs, and the car can also directly upload photos from your drive to your G+ account.

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About

Credits

Date
Aug 05, 2013
Agency:
Deutsch Los Angeles
Client:
Volkswagen
Agency:
Grow Interactive

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