Creativity

Volkswagen Sends Sales Guy Undercover to Convince People to Drive its Cars

Deutsch Los Angeles Introduces You to Johnny Conquest

Published on Sep 09, 2013

Editor's Pick

Deutsch Los Angeles presents a new set of Volkswagen ads that introduce a new character -- Johnny Conquest, a sales guy who goes "undercover" in an office and an organic grocery store just to convince people they should try driving a VW car.

The ads, which are different from older VW commercials in that they emphasize a wide range of features versus focusing on just one, which most ads have tended to do, were directed by comedic genius David Shane, out of O Positive Films.

Unfortunately for Mr. Conquest, he isn't that good at being undercover -- he is in fact so enthusiastic about German Engineering that he sports a Volkswagen logo, and barely manages to tell his lies in a believeable way. It's a fun, and fresher approach to the tired "salesman" ads, which VW itself is guilty of running for its "Sign then Drive" sales events, since it gives that salesman a bit of character.

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About

Credits

Date
Sep 09, 2013
Agency:
Deutsch Los Angeles
Client:
Volkswagen
ECD:
Michael Kadin
GCD:
Matt Ian
CD:
Craig Evans
Director of Integrated Production:
Vic Palumbo
Director of Content Production:
Victoria Guenier
Executive Integrated Producer:
Jim Haight
Integrated Producer:
Lyndsey Wilson
Prod. Co.:
O Positive
Director:
David Shane
Editorial:
No6
Post:
Company 3
Post:
Method
Music:
Human
Audio Post:
Lime

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