Home Gallery Video Volkswagen Johnny Conquest: Lunch Volkswagen Sends Sales Guy Undercover to Convince People to Drive its Cars Deutsch Los Angeles Introduces You to Johnny Conquest Published on Sep 09, 2013 Editor's Pick Deutsch Los Angeles presents a new set of Volkswagen ads that introduce a new character -- Johnny Conquest, a sales guy who goes "undercover" in an office and an organic grocery store just to convince people they should try driving a VW car. The ads, which are different from older VW commercials in that they emphasize a wide range of features versus focusing on just one, which most ads have tended to do, were directed by comedic genius David Shane, out of O Positive Films. Unfortunately for Mr. Conquest, he isn't that good at being undercover -- he is in fact so enthusiastic about German Engineering that he sports a Volkswagen logo, and barely manages to tell his lies in a believeable way. It's a fun, and fresher approach to the tired "salesman" ads, which VW itself is guilty of running for its "Sign then Drive" sales events, since it gives that salesman a bit of character. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateSep 09, 2013Agency:Deutsch Los AngelesClient:VolkswagenECD:Michael KadinGCD:Matt IanCD:Craig EvansDirector of Integrated Production:Vic PalumboDirector of Content Production:Victoria GuenierExecutive Integrated Producer:Jim HaightIntegrated Producer:Lyndsey WilsonProd. Co.:O PositiveDirector:David ShaneEditorial:No6Post:Company 3Post:MethodMusic:HumanAudio Post:Lime CategoryTVC Latest Creativity News on Ad Age Agency Brief: Bundt Cakes, Credit Cards, Campgrounds Bob Garfield on the Media, Cannes, Trump and Being Ruggedly Jewish (Not Necessarily in That Order) Outsider Signs Lees, Moussallem Joins Caviar Related work Volkswagen: Second Speech Adam & Eve/DDB London Volkswagen: Top of the Food Chain Volkswagen: King of the Concrete Deutsch - L.A.