Creativity

Volkswagen: Johnny Conquest: Organic

Deutsch Los Angeles Introduces You to Johnny Conquest

Published on Sep 09, 2013

Editor's Pick

Deutsch Los Angeles presents a new set of Volkswagen ads that introduce a new character -- Johnny Conquest, a sales guy who goes "undercover" in an office and an organic grocery store just to convince people they should try driving a VW car.

The ads, which are different from older VW commercials in that they emphasize a wide range of features versus focusing on just one, which most ads have tended to do, were directed by comedic genius David Shane, out of O Positive Films.

Unfortunately for Mr. Conquest, he isn't that good at being undercover -- he is in fact so enthusiastic about German Engineering that he sports a Volkswagen logo, and barely manages to tell his lies in a believeable way. It's a fun, and fresher approach to the tired "salesman" ads, which VW itself is guilty of running for its "Sign then Drive" sales events, since it gives that salesman a bit of character.

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About

Credits

Date
Sep 09, 2013
Agency:
Deutsch Los Angeles
Client:
Volkswagen
ECD:
Michael Kadin
GCD:
Matt Ian
CD:
Craig Evans
Director of Integrated Production:
Vic Palumbo
Director of Content Production:
Victoria Guenier
Executive Integrated Producer:
Jim Haight
Integrated Producer:
Lyndsey Wilson
Prod. Co.:
O Positive
Director:
David Shane
Editorial:
No6
Post:
Company 3
Post:
Method
Music:
Human
Audio Post:
Lime

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