Volkswagen: Just 5.9 Kilograms per Horsepower

As tuners will presumably appreciate, the Golf GTI Edition 30 boasts a 230-horsepower engine and a class-leading power-to-weight ratio, notes DDB/Berlin writer Sebastian Kainz. So the agency chose to simply put the horse before the car. "The pro

Published on

Editor's Pick
As tuners will presumably appreciate, the Golf GTI Edition 30 boasts a 230-horsepower engine and a class-leading power-to-weight ratio, notes DDB/Berlin writer Sebastian Kainz. So the agency chose to simply put the horse before the car. "The proportions of rider and horse illustrate in a dramatic manner just how powerful the car is." Yann Arthus-Bertrand shot the horses; Sven Schrader the people.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Feb 12, 2007
Chief Creative Officer:
Amir Kassaei
Creative Director:
Stefan Schulte
Art Director:
Marc Wientzek
Copywriter:
Sebastian Kainz
Designer:
Wulf Rechtacek
Photographer:
Yann Arthus-Bertrand
Photographer:
Sven Schrader
Creative Director:
Bert Peulecke
Client:
Volkswagen
Agency:
DDB Berlin
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age