Creativity

Volkswagen: Just 5.9 Kilograms per Horsepower

As tuners will presumably appreciate, the Golf GTI Edition 30 boasts a 230-horsepower engine and a class-leading power-to-weight ratio, notes DDB/Berlin writer Sebastian Kainz. So the agency chose to simply put the horse before the car. "The pro

Published on Feb 12, 2007

Editor's Pick

As tuners will presumably appreciate, the Golf GTI Edition 30 boasts a 230-horsepower engine and a class-leading power-to-weight ratio, notes DDB/Berlin writer Sebastian Kainz. So the agency chose to simply put the horse before the car. "The proportions of rider and horse illustrate in a dramatic manner just how powerful the car is." Yann Arthus-Bertrand shot the horses; Sven Schrader the people.

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About

Credits

Date
Feb 12, 2007
Chief Creative Officer:
Amir Kassaei
Creative Director:
Stefan Schulte
Art Director:
Marc Wientzek
Copywriter:
Sebastian Kainz
Designer:
Wulf Rechtacek
Photographer:
Yann Arthus-Bertrand
Photographer:
Sven Schrader
Creative Director:
Bert Peulecke
Client:
Volkswagen
Agency:
DDB Berlin

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