Home Gallery Video Volkswagen Kombi Last Wishes Volkswagen's Kombi Exits Brazil With Fond Farewell in 'Last Wishes' Almap BBDO Campaign Won Top Blue Wave Award at Wave Festival Published on Apr 24, 2015 Rate this Ad You must be registered to rate the ad. Please Login or Register Now About Description When Volkswagen decided to end production of the Kombi van in Brazil, the last country still making the outdated, out-of-fashion vehicle, Sao Paulo agency Almap BBDO gave the Kombi an unforgettable send-off that just won the top award, the Blue Wave, at the Wave Festival for Latin America in Rio de Janeiro. (The Wave is organized by Ad Age's editorial partner in Brazil, Meio & Mensagem). The campaign started with the ad "Unintroducing," announcing the impending end of production and inviting people to share their stories about the car. Almap used the stories that poured in to create the car's "will," a collection of bequests delivered across the world, in web stories and a short film narrated by the Kombi itself in a woman's voice. So the French couple who drove their Kombi around the world get the car's odometer, and Rolando, who during his financially down-and-out days ran an entire Italian restaurant out of his Kombi, is bequeathed Kombi-shaped ravioli cutters. Bob, whose gaily-painted VW van became a symbol of Woodstock, got an art kit in the shape of the bus. The film ends rather heartbreakingly with the Kombi trundling along to make a poignant farewell visit, to the son of the man who designed the Kombi, who she considers to be, "technically speaking, my brother." CreditsDateDec 19, 2014Client:Volkswagen Latest Creativity News on Ad Age Rihanna's Fenty Line is a Wakeup Call for the Retail Industry Yanagisawa Joins Blink, Sibling Rivalry Signs Margetson Your Wednesday Wake-Up Call: Amazon's Email Glitch, Bob Evans' Sale and Other News to Know Today Related work Volkswagen: Second Speech Adam & Eve/DDB London Volkswagen: Top of the Food Chain Volkswagen: King of the Concrete Deutsch - L.A.