Home Gallery Interactive (image) Volkswagen Midlife Crisis Retreat' Volkswagen: Midlife Crisis Retreat' The doldrums of reaching middle age may be daunting for most, but the folks at Volkswagen think they might have a cure with their latest online campaign. By taking a trip to the " Published on May 24, 2007 Editor's Pick The doldrums of reaching middle age may be daunting for most, but the folks at Volkswagen think they might have a cure with their latest online campaign. By taking a trip to the "midlife crisis retreat," those (un)comfortably entrenched in the Gen X set and beyond are greeted by a video-loaded destination created by Tribal/DDB London which lampoons kumbaya-loving institutions while promoting VW's Passat as an honorable asset of their mid-life transition. A therapist of sorts serves as the site's narrator, guiding you through sections with a Cockney swagger and wink. Visitors can access background on the "retreat," a self-diagnosis portion (questions include "do you pretend to like sushi?" and "have you ever sung karaoke seriously"), humorous stats on middle age behavior and video testimonials from retreat alumni or even send personalized messages to family and friends. So if you're the old guy at the club, checking your gut, whitening your teeth constantly, getting tattoos or nicking tracks off your kids' iTunes, Volkswagen and Tribal aim to steer you in the right direction and age gracefully with this clever little web remedy. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateMay 24, 2007Agency:Tribal DDBClient:Volkswagen Latest Creativity News on Ad Age Agency Brief: Bundt Cakes, Credit Cards, Campgrounds Bob Garfield on the Media, Cannes, Trump and Being Ruggedly Jewish (Not Necessarily in That Order) Outsider Signs Lees, Moussallem Joins Caviar Related work Volkswagen: Second Speech Adam & Eve/DDB London Volkswagen: Top of the Food Chain Volkswagen: King of the Concrete Deutsch - L.A.