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Volkswagen: Milky Way

Four kids in a Cabrio forgo a party for a few more moments of cruising under the starry night sky. This quiet celebration of the joy, freedom and optimism of youth, captured by the romantic direction of Dayton/Faris and accompanied by the hy

Editor's Pick

Four kids in a Cabrio forgo a party for a few more moments of cruising under the starry night sky. This quiet celebration of the joy, freedom and optimism of youth, captured by the romantic direction of Dayton/Faris and accompanied by the hypnotic (and controversial) licensed Nick Drake œPink Moon” track, œMilky Way” is arguably the most memorable trip VW had taken during its ™90s heyday. œHaving had a convertible in my own youth, the most magical part of it was always at night,” says co-CD Lance Jensen, now at Modernista. œEveryone thinks beach and sun, but at night it™s like you™re in a space ship. I had always had in mind a trippy beautiful spot driving at night for VW. Shane [Hutton] and Tim Vaccarino, the art director, pushed the story,” leading to the kids œnot wanting to go to the party and to just keep the magic between the friends and that night flowing,” As for the spot™s enduring impact, œI think the cinematic quality had a lot to do with it,” explains co-CD Alan Pafenbach. œIt was created like a movie, with three-dimensional characters and a backstory. We imagined four friends who met at a summer job, maybe waiting tables someplace like Nantucket, going out for one last night together before they head their separate ways.

It shows young people in a way not often found in advertising��"sensitive, intelligent and capable of making independent choices. I think people were ready for a break from the ironic, post-modern, self-referential shtick that permeates most advertising.”

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About

Credits
Date
Apr 24, 2006
Agency:
Arnold Boston
Recording Engineer:
Peter Holcomb
Musical Artist:
Nick Drake
Editor:
Andre Betz
Director of Photography:
Lance Acord
Producer:
Karen Rohrbacher
Agency Producer:
Bill Goodell
Art Director:
Tim Vaccarino
Copywriter:
Shane Hutton
Executive Creative Director:
Lance Jensen
Executive Creative Director:
Alan Pafenbach
Chief Creative Officer:
Ron Lawner
Production Company:
Bob Industries
Editorial Company:
Bug Editorial
Music Company:
Sound Lounge
Director:
Dayton/Faris Dayton/Faris
Client:
Volkswagen
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