Creativity

A Midnight Drive is Extraordinary Sunny in a Volkswagen Beetle

Mattjis van Heijningen directs romantic new spot

Published on May 24, 2013

Editor's Pick

Cat Power's "Dark End of the Street" is the soothing soundtrack for this whimsical, romantic spot for the Volkswagen Beetle Convertible out of Deutsch Los Angeles. Matthjis van Heijningen directs the commercial, which features a young woman waking up in the middle of the night to go for an extraordinarily sunshine-y drive in the car. Turns out, the magic has everything to do with location. 

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About

Credits

Date
May 24, 2013
Agency:
Deutsch Los Angeles
CCO:
Mark Hunter
Client:
Volkswagen
GCD:
Michael Kadin
GCD:
Matt Ian
CD:
Mark Peters
ACD:
Ryan Scott
Senior Art Director:
Paul Oberlin
Senior CW:
Cam Miller
Director of Integrated Production:
Vic Palumbo
Director of Content Production:
Victoria Guenier
Executive Integrated Producer:
Jim Haight
Music Supervisor:
Dave Rocco
Prod. Co.:
MJZ
Director:
Matthijs Van Heijningen
EP:
Scott Howard
Editor:
Union Editorial
Post Facility:
Company 3

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