DDB Sydney did this simple, but brilliant print work for Volkswagen to promote the brand's new Park Assist technology. The print series contains three executions which show difficult parking spots. And we're not talking your everyday tight spaces that you have to squeeze in to. It's a smart way of leaving all the technology behind and focusing on what matters.
The ads are somewhat reminiscent of Arnold Boston's older work for VW, including the 'Hey, There's A' campaign which emphasized that even if there's a bull run or a naked model around, it won't drive attention away from the Beetle.
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