Creativity

Volkswagen: No Sheep

Introducing a car that knows when you're sleepy.

Published on Nov 18, 2011

Editor's Pick

VW's Tiredness Recognition System will keep the sheep away, says this new CGI-based spot from Try/Apt Oslo in Norway. A man drives on a winding road and feels his energy starting to flag... a sheep bounds alongside him, lulling him to sleep. But the car has his back.

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About

Credits

Date
Nov 18, 2011
Agency:
Try/Apt Oslo
Client:
Volkswagen
Creative:
Thorbjorn Ruud
Creative:
Petter Bryde
Creative:
Ester Hjellum
Creative:
Jorgen Bohle Bakke
Creative:
Lars Joachim Grimstad
Creative:
Egil Pay
Director:
Adam Hashemi
Producer:
Magne Lyngner
Producer:
Bacon Oslo
Music:
Agnes Obel
CGI:
Bacon

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